The following was taken from the Elance Blog. And offers some creative insight on how you can promote and market yourself.  Check it out:

Rockers, Launch Your Garage Band

Nov 29, 2007 3:55pm

Elancer Insights

19 year-old Daniel Kessler is a Research Analyst Project Manager by day, but a rockin’ garage band member at night.  He is also an Elance buyer.  Here’s his story:

One of the problems Daniel faced as the band leader of Friggin’ Guavas was a way to promote and market his band and their music.  He knew that without the backing of a record label, his band would not have much exposure.  He also knew this was a similar problem faced by thousands of so-called garage bands.   Using his research skills, Daniel came up with the idea to use the viral marketing power of the internet instead of trying to get signed by a record label. 

And that’s when he turned to Elance to bring his idea to life.

The idea:  Daniel developed the concept of melding an online platform like Facebook and YouTube, allowing independent bands to create their own profiles, produce their own marketing in the form of Blog articles and forums, with eCommerce capabilities to upload and sell their music.  Then, bands would have powerful market research tools to view their marketing effectiveness.  They would, in effect, become their own music label.

The solutions:  With financing from HCD Research, Inc and his own pocket, Daniel found the website design and development resources through Elance.

“It’s a great site, and a great way to find quality resources on my budget,” Daniel says of using Elance. 

The result:  After finding Elance website developers, SynapseIndia, and starting the project quickly this summer, Daniel is now on target to launch GuavaGarage.com in April 2008.

Independent bands will be able to reach a much greater audience, whether they focus on pop music or their own niche.  They will not be dependent on, or restricted to labels.

• For more information on how you can utilize Elance.com to boost your musical career, check out our previous article: “Say Hello to You Overseas Booking Agent.”
• And as always Subscribe to GPZ via Email or RSS to learn more about how you can take your musical career to the next level.

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