But no one is in the forest to hear him, does he make a sound?

If You plan on recording a CD, but there is no one that knows where or when to buy it, does that CD even exist?

If a tree falls on your head in the forest, but there is no one around to see it, are you really dead?

Hmmm….What other really dumb sayings can I think of…..

Well the point of this brief article is that you need to promote your music, and to show you a simple, tried and true formula to use when planning on releasing a cd, dvd, new product, etc.

The idea is courtesy of Bob Baker and his Music Promotion Blog.

The simple plan used to build up buzz and anticipation is this:

1. Tease
2. Preview
3. Launch

Basically, you shouldn’t start promoting your music after you already have it up on iTunes.   Your promotion should start weeks, months, years in advance to build up hype and buzz.

**Note– Please do not try to spread out the buzz and hype this long.

Start a blog. Post regular bulletins on myspace and facebook.  Add videos of your band in the studio to YouTube and promote those.   Send out timed emails to your list loaded with goodies and information.  You can really get pretty creative with how you tease your audience.

When you have a finalized product, let a few people preview it.  Get some good reviews and feedback going. Again, get creative and think of some zany and fun ways to get people talking.

Then Launch that baby!

For more information on this Hollywood style Launch, check out a chapter from Getting Real.

You can get a sneak peek at how GuitarPlayerZen.com is utilizing this strategy for a launch of our own.

If you are interested in learning what it takes to be a successful professional guitarist, and make guitar your career,  sign up for our free manifesto at the top right, or visit this page to learn how to become a studio guitar player.

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